Taking a live-show channel from idea to market.

Context

Show TV brought live-show content to Dialog MyTV through a continuous-loop channel format. The launch combined content, branding, production and distribution in one focused media offering.

My role

As Director and CMO at Show Media, I collaborated with Saregama Digital to bring the channel to market. The work drew on Saregama Digital’s content, branding and video-production support.

What I worked on

I helped coordinate the launch of Show TV on Dialog MyTV, presenting live-show content through the platform’s mobile television format. The collaboration connected the available entertainment content with an established distribution channel.

The commercial work included bringing the initial offer to market and building its revenue performance after the minimum viable product launch. The project formed part of my wider work in content monetisation and telecom distribution.

Reported outcomes

The channel generated more than US$15,000 in revenue within 17 days of its MVP launch and reached break-even within 12 weeks. The initial revenue figure is revenue, rather than profit.

The launch was collaborative. Its results reflect the contribution of content and production partners alongside the commercial and distribution work.